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30 May 2015

Social Media Managed Marketing

The success of social media lies in the right combination of fruitful strategies. A bad combination will simply lessen the traffic from targeted customers instead of attract them. Should you devise your social networking strategies such as social networking optimization on the basis of current trends, it is possible to increase profits and employ social networking sites effectively for marketing. Listed below are the recent trends highlighted in an article published by Forbes in line with the 2013 Social Media Marketing Industry Report.
Internet Marketing

Low Usage of Social Bookmarking Sites

According to the research reports, the use of social bookmarking sites has decreased to 10 % from 26 percent in 2011. This considerable drop of usage clearly indicates the fall of bookmarking sites. Although sites including Twitter, StumbleUpon, Reddit and Pinterest remain popular among marketers, most sites (e.g. DIGG, Friendfeed) are nearly dying. Therefore, it is not a good practice to trust a bookmarking site blindly for marketing purposes in today's scenario. Instead, check for the sites that are most widely used and perform the bookmarking very cautiously.

Decline of Daily Deal Sites

Daily deal features or just daily offerings of deals are viewed as a powerful way to attract numerous targeted customers at any given time. The research report states that around 80 percent of marketers aren't interested in using the most favored daily deal sites including Groupon or Living Social for their campaigns in the near future.

Now people concentrate read more about the considerable amount of returns that they receive from their purchases as time passes. Hence, it is advisable to use social network sites for long term marketing goals rather than daily goals.

Top Sites for Social media marketing Campaigns

Marketers using social media for marketing will obviously carry out social media campaigns (using social network sites for promotion) for products or services to attract targeted customers. The campaigns is going to be successful only if the relevant site is popular among the customers.

The research report suggests that marketers who spend more money than 40 hours weekly for social media marketing carry out their campaigns more intensely through Google+, Youtube, Pinterest and Instagram compared to those who spend 6 hours or less a week on social internet marketing. Also, around 92 percent of marketers who've five or more years of experience prefer LinkedIn than 70 % of marketers having less than five years of experience. Forum marketing has additionally decreased to 16 percent this year from 24 percent next year.

Around 67 percent of marketers are preparing to increase campaigns through Twitter though it may be a slight decrease from 69 percent last year. Young marketers, more than older ones prefer photo sharing sites including Instagram for launching campaigns. 62% chose blogging as most suitable platform to master, which is the highest one accompanied by Google + (61%) and Facebook (59%).

Trends of B2C and B2B Marketers

Business to Consumer (B2C) Marketers use Facebook in a higher rate of 67% than other platforms. Regarding Business to Business (B2B) marketers, both Facebook and LinkedIn have equal most 29% each. Given below is the pie chart showing usage statistics for each and every platform with regard to B2C and B2B marketers.

B2B marketers use a more diverse array of platforms compared to B2C marketers. Both do not completely utilize blogging and possess minimal You Tube usage.

If you're a B2B or B2C marketer, try to encourage blogs since they are regarded as the most popular social media platform. YouTube is the second largest search engine, you can enjoy the benefits it offers by posting low-cost videos. Orabrush (B2C Company) and Blentec (B2B Company) have grown to be strong brands by utilizing low cost YouTube videos.

As B2B marketers increasingly use LinkedIn, they've got an opportunity to utilize SlideShare (owned by LinkedIn). This social media entity can be used generating leads for B2B organizations.

Fewer Check-ins Online

As reported by the research reports, there's a decrease in the usage of geo-location services including Foursquare from 17% this year to 11% this year. These types of services allow check-in to your locations automatically online. The loss of these kinds of services shows that people are now concerned more about privacy and safety. Marketers can tackle this case by introducing contests and rewards. This may encourage people to check-in more.

If you're still following the old technique for social media marketing, then it is enough time to develop new strategies according to all these current trends. It is better to entrust this tedious task with a reputable social media marketing company that gives reliable social media marketing services as opposed to try implementing the techniques on your own.


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